We're here to create human chemistry
Great content happens when the right people connect. Whether it's a casting director finding the perfect actor, a brand capturing an authentic story, or talent showing what they can do. Hey Joe makes those connections happen without the tech getting in the way.
We've worked in casting, production and creative agencies. We built Hey Joe because we know what matters to each stakeholder — and that's people making real things together.
The team
Joe Brundige
Founder & CTO
Joe’s a founder and product innovator with over 20 years supporting casting teams and creative workflows. He saw how clunky the tools were, with sessions derailed by tech. He also saw the magic of human connection getting lost in the chaos. So he built Hey Joe to transform how performances get captured and how teams collaborate. Joe leads product development and technology, making sure every feature solves real problems for the people doing the work.
Ari Zainuddin
Co-Founder & Chief Operating Officer
Ari is a founder and operations leader who’s built and scaled creative and technology businesses. He founded ambrands, a digital marketing agency specializing in positive purpose projects for major brands. Ari brings business strategy and brand expertise to Hey Joe. He leads go-to-market execution, operational strategy and key partnerships — making sure Hey Joe delivers a seamless, high-impact experience for the creative community.
Katia Dragotis
Director of Partnerships
Katia leads partnerships and community engagement. She works with casting directors, talent reps and brand teams, making onboarding seamless and ensuring they feel supported throughout production. Katia also drives Hey Joe’s social presence, sharing success stories and highlighting the creative community behind the platform. Her approach keeps relationships strong and customer experience at the center.
Adriana Krause
Head of Partnerships and Digital Operations
Adriana’s a marketing and partnerships leader who connects Hey Joe with agencies, producers and brand teams. She’s worked in creative environments and digital-first production, so she gets what makes workflows actually work. Adriana builds relationships that deliver immediate value, introducing teams to tools that improve collaboration and make high-quality content capture easier from day one.